The History of IW by Ida Wachyuni
Ida Wachyuni, born in East Borneo, Kalimantan, on March 4, 1969, is a creative entrepreneur whose career has evolved across the corporate, natural resources, beauty, jewelry, and fashion industries. Her journey has been shaped by a continuous desire to create, innovate, and introduce Indonesian creativity to a wider audience.
Ida began her professional career as a secretary at a prominent company owned by Indonesian businessman Bob Hasan. Her experience in the corporate world, followed by her involvement in the mining and palm oil industries, became an important foundation for her entrepreneurial journey. As her career developed, Ida gradually turned her attention toward the creative industries, particularly jewelry and fashion.
This vision eventually led to the creation of IW by Ida Wachyuni, a creative brand built around originality, craftsmanship, and the exploration of Indonesian artistic identity. For Ida, IW was not only a platform for her own creative expression, but also a way to promote local craftsmanship and the potential of Indonesian artisans, particularly those from Kalimantan.
IW Jewerly Black Diamond
On March 4, 2019, Ida officially introduced IW by Ida Wachyuni to the public through the launch of its first jewelry line, IW Jewelry Black Diamond, at The Dharmawangsa Hotel in Jakarta, Indonesia. The launch marked an important beginning for IW, allowing Ida to express her artistic vision through jewelry inspired by the richness and character of East Borneo.
IW Jewelry Black Diamond Logo
The identity of the jewelry line was captured through its signature phrase, “Brightness with IW: Exotic Jewelry from East Borneo.” The phrase reflects the brand’s connection to its roots in Kalimantan while highlighting its distinctive and exotic approach to jewelry design.
Fidny Spa House
Fidny Spa House Logo
Following her journey in jewelry, Ida expanded into the beauty and wellness industry with the launch of Fidny Spa House in 2020. Operating as a home-service beauty and spa business through @fidnyhomeservice, Fidny Spa House serves customers across Jakarta, Depok, Tangerang, and Bekasi.
The business offers a wide range of beauty and self-care services, including hair care, makeup, nail services, massage, waxing, facials, and other beauty treatments. The launch of Fidny Spa House marked another chapter in Ida’s growing creative and entrepreneurial portfolio, expanding her work beyond jewelry into the wider beauty industry.
Fashion Design IW by Ida Wachyuni
In 2021, Ida continued to expand her creative vision with the launch of IW by Ida Wachyuni’s fashion design line. Moving from jewelry into clothing allowed her to explore a much broader range of artistic influences and design traditions.
Fashion Design IW by Ida Wachyuni Logo
The fashion line encompasses a diverse range of designs, from pieces inspired by traditional Indonesian aesthetics to more contemporary and internationally influenced styles. This diversity reflects Ida’s approach to fashion as a space where different cultures, references, and forms of creativity can come together.
Through its evolution from jewelry to beauty and eventually fashion, IW by Ida Wachyuni has grown into a broader creative venture that reflects Ida’s continued commitment to originality, craftsmanship, and artistic exploration.